SMS, a reliable marketing strategy

Short Message Service in short ‘SMS’, also known as ‘Text’ is defined in 1985 as GSM standards. This universal technology is supported by every single mobile network and device today and doesn’t require any additional app downloads. It is a popular and effective channel for businesses to communicate and establish a stronger personal connection with customers.

SMS marketing is one such cost-effective strategy for promoting a business. In SMS marketing, you can send text messages as masking or non-masking type. The messages are mostly meant to communicate time-sensitive offers, promotions, updates, and alerts to people.

When you start SMS campaign you need to remember the laws of time zone as some countries even have laws about when you can send marketing text messages. It helps to increase your sales and customer base.